The basic function of a business in a society is to produce, and any good business will establish a strong line of production to generate revenue. However, as we have grown and matured in the 21st century, the apparent flaw of this mechanism is that overproduction can often be a plight on our resources, as well as the environment that we derive them from. For this reason, the business world has started to move onto different norms that are meant to create successful business models, but by using a lot less.
While one of the driving factors behind this shift is an ethical one, made out of respect for a shared environment we all must take care of, it is also an extremely economic one. Take Wal-Mart, for example, who has recently undergone a great amount of effort to make its business practices more environmentally friendly. More »